COMMUNICATION STRATEGY PLAN - SEM A 2022

In the Professional Communication Studio course, I had a chance to work with client who are from Sunlight (Unilever). They gave the brief aiming to bring the Sunlight Tablet become widespread among their target audience.

This assessment evaluate student ability in applying creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the professional communication field.s

For this assessment, I selected different information, therefore, an insight and creative idea were found. Based on key message and BIG IDEA, I created a communication plan that was commented from lecturer as such creative and alligned with the client brief.